Shallowness Profile (SP):

Basically an ever expanding record of what features you find physically attractive in other people. It's a permutation of the Netfix Model (NM) and works through biometrics and statistical analysis of common anatomical features and characteristics. Functionally, you could imagine it running in the background of any browser just like many applications already do. See below:

Shallow Practicality

3.2009

From essay on Digitalization:

"What about love? Your meta-data tracker (macker) could also record what type of faces/bodies you find physically attractive in both sexes, like a version of the joke hotornot.com gone horribly serious.  This might sound far fetched, but already 'experiments suggest that a computer can use geometry to predict whether or not a face is attractive' (Highfield). Like everything here, the statistical NM makes everything more simplistic, as "voyeurs like you" will give ratings to the same pretty faces, and thus will establish a statistical base. With that in mind:

Date compatibility factor (DCF) = already established friendship compatibility factor +/- predicted sexual attraction (shallowness profile)  +/- opinions of 'lovers like you'"
 

Let's take a look at how this system would work: There would need to be a visual analyzer which would be able to identify and differentiate certain anatomical features. Think biometrics: it would understand things like facial symmetry, bone structure, skin clarity, baldness, disfigurements, hair color, skin color, muscle size, build, fat index, facial expression, and basic physical health. There has been much research on this subject and the machines are improving.

 

So in theory just as netflix and pandora begin to understand your media tastes based on certain artificially imposed but nonetheless useful criteria (how the hell do you define jazz?), this application would attempt to understand your aesthetic taste in people- your idea of physical beauty.   As you traveled through the internet, encountering pictures of your friends and complete strangers (advertisements, blogs, facebook), you would simply tell the application who you find physically un/attractive and perhaps your best guess at a reason why ("I hate his smile" etc.). Interestingly, after some time, through recording common physical features, this formula could "understand" things about your perception of beauty that you couldn't even tell it yourself.  You might upload a picture of your mother, and label it as such. A year later the formula might realize that the characteristic bump on her nose is one of the features that most repels you in women. Or perhaps it will discover that you're attracted to people with similar eye movement, through the input of many pictures of the same people with different facial expressions which allows the computer to understand underlying muscle movement. This whole process could also be integrated with video. While functioning in real time it might find that your eyes (being watched by sensors synced to cameras on your glasses) are always drawn to men's hands. Realizing this, it might find similarities in the people you claim not to like. Although you assumed it was their personalities, it was in fact the way they all move in a jerky, neurotic way...

Understanding the way we judge  people based on their looks wouldn't necessarily be a bad thing. It might clue us into the fact that we often harbor disdain for people based on illogical reasons. As a historical example, as soon as it became widely accepted that race had nothing to do with innate mental ability, we saw a decline in the amount of "scientific" treatises trying to defend such racist claims, which in turn gave the general populous less reasons with which to justify their racism. So realizing that I hate my roommate (partially) based on the trivial fact that he has my step-father's frown, I might be inclined to cut him a bit more slack. In cutting him more slack I might actually start to like him, which would establish in my mind a positive association for people with that type of face, thus allowing me to hate my step-father for what he is inside instead of simply for the way he contorts his lips. This would work in positive and negative ways accross the board having a whole range of consequences, but first and foremost it would allow us to better understand our own visual triggers. Personal attractions could be played with like never before.